Bo Liang Ph.D.

Assistant Professor, Business Administration
  • Ph.D., University of Utah
  • M.B.A., Clemson University
  • M.S., Renmin University
  • B.S., Hebel University
About Bo Liang Ph.D.
Dr. Liang's primary research interests are in the areas of consumer information search, learning and decision making in online environments. Specifically, she employs web analytics, content analysis, social network analysis, data visualization and statistical modeling tools to analyze online consumer-generated data sets to better understand consumer learning and decision-making and their sociological underpinnings, generating insights to inform theory as well as practice in the area of marketing. Her work has been published in The Journal of Consumer Behavior, Journal of Medical Internet Research and The International Journal of Communication and Health. She is a frequent presenter at the Marketing and Public Policy Conference (MPPC). Additionally, Dr. Liang serves on the editorial board for the International Journal of Marketing Studies and the International Journal of Communication and Health. Dr. Liang is a reviewer for a variety of journals, edited books and conferences.Prior to her academic career, Dr. Liang worked in the areas of marketing and business research in both China and the United States. She is a member of the American Marketing Association (AMA).In her spare time, Dr. Liang enjoys Zumba and belly dancing.
Phone 724-805-2191
Office Location
Aurelius Hall, Room 218
Courses Taught
  • Global Marketing
  • Internet Marketing
  • Principles of Marketing