Fred Rogers Productions Executive to Deliver Commencement Address

by Public Relations | Dec 03, 2019

Paul Siefken

LATROBE, PA – Paul Siefken, president and CEO of Fred Rogers Productions, will deliver the address at Saint Vincent College’s 2019 December Commencement at 11 a.m., Saturday, Dec. 14, in the Robert S. Carey Student Center.

A former educator, Siefken has worked in children’s media for more than two decades. He joined Fred Rogers Productions in 2013 as vice president for broadcast and digital media, overseeing broadcast content and digital production for the popular children’s programs “Daniel Tiger’s Neighborhood,” “Peg + Cat” and “Odd Squad.” He also led a number of initiatives to spread the messaging and missions of the three programs into the community, working with public television stations, museums, science centers, libraries, volunteer organizations and early childhood groups to provide meaningful content that supports the aims and priorities of the respective institutions.

Prior to his time at Fred Rogers Productions, Siefken worked for nine years at PBS, holding the title of director of children’s programming. He managed the development of several PBS children’s series, including “Daniel Tiger’s Neighborhood,” “Fetch! With Ruff Ruffman,” “Sid the Science Kid,” “Word Girl,” “Wild Kratts” and “The Cat in the Hat Knows A Lot About That.” 

From 1996-2004, Siefken worked for Cartoon Network, managing sponsored promotions and media relations and producing interactive content.

After graduating from Duke University with a bachelor’s degree in English and teaching certificate, Siefken began his career as a high school English teacher in North Carolina and Atlanta.

Siefken and his wife, Anna, reside in Pittsburgh and have two daughters, Ella and Ruby.

In addition to his work with Fred Rogers Productions, Siefken is involved in a myriad of community activities and organizations, as he sits on the advisory committees for PNC Grow Up Great, Remake Learning, the United Way Good Neighbor Center and Junior Achievement, while he sits on the board of the Will Allen Foundation.

Archabbot Douglas R. Nowicki, O.S.B., chancellor, Father Paul R. Taylor, O.S.B., president, and Dr. John Smetanka, vice president for academic affairs, will preside over Saint Vincent College’s 15th annual December Commencement, during which 112 bachelor’s, master’s and doctoral degrees will be conferred. The event will be held in the Performing Arts Center in the Robert S. Carey Student Center.


PHOTO: Paul Siefken



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