International Business: This course uses participant-centered learning and guest lectures from public and private sector experts to prepare students for careers in international trade and the CGBP Exam for NASBITE certification. Students learn exporting fundamentals and related topics such as: globalizing a business, export readiness, U.S. export classifications, foreign market evaluation, international marketing data, market entry strategy, product and pricing strategies, global cultures, legal and compliance issues, logistics, documentation, financial risk, payment methods, and trade finance.
Global Marketing: This upper-level course focuses on how to conduct global marketing, enter, and operate in overseas markets. Key topics include the global economic environment, targeting global markets, international sourcing and production, global marketing strategies, and implementing global marketing mixes. Students engage with current events from the Wall Street Journal and participate in case studies and simulations.
International Finance: This course covers recent developments in international financial markets, the utilization of foreign exchange and derivative security markets, exchange rate determination, international asset portfolio theory, and financial risk management strategies.